Partner with Randi B.
Authentic storytelling. A trusted audience. Partnerships that make an impact.
Randi B. is a commentator, author and keynote speaker covering the headlines about the Black community that others don’t. Daily Truthing segments that a loyal, grown audience trusts, shares and acts on.
540K+
Followers & subscribers across 4 platforms
2.8M
Facebook views in the last 28 days
27.6K
New follows in the last 28 days
79%
Of Instagram followers are 45 and older
As Seen On
540K+
Total Audience
Followers & subscribers across 4 core platforms
2.8M
Facebook Views
Organic video views in the last 28 days
27.6K
New Follows
Net growth across platforms in 28 days
79%
Age 45+ Audience
High purchasing power on Instagram & FB
Platform Reach & Performance
Comprehensive engagement and audience growth statistics across major distribution channels.
/TheRandiB
288.1K
2.8M (+11.5%)
1.3M (+1.9%)
269.5K (+24.1%)
11.8K (+8%)
@randi__b
107.8K
826.3K
789.5K (95%)
15.8K (+47.7%)
302 (+17.5%)
@therandib
99.5K
1.5M
231.1K (+360%)
64.2K (+469%)
@TheRealRandiB
46.5K
334K
Long-form Commentary
What This Means for Your Brand
Audience members do not just passively watch; they comment, share, and act on Randi's content at rates far exceeding industry benchmarks.
Sponsored messages organically break out of existing follower bubbles, exposing partner brands to hundreds of thousands of new potential consumers.
Rapidly expanding short-form video momentum guarantees campaign placements capitalize on rising audience engagement.
A Grown Audience with Buying Power
Randi B.'s audience consists of established, decision-making adults with mature purchasing habits.
71%–79% Aged 45+
Across platforms, the vast majority of followers are mature adults, professionals, and household purchasing heads.
Gender Distribution
62%–63% female on Facebook & TikTok; Instagram & YouTube maintain an even gender split.
69%–95% US-Based
Concentrated in the United States, with significant secondary audiences in Jamaica, South Africa, UK, and Canada.
Top Audience Cities
| City | Region | Concentration |
|---|---|---|
| Atlanta | Georgia, US | High |
| Chicago | Illinois, US | High |
| Houston | Texas, US | High |
| New York | New York, US | High |
| Washington | District of Columbia, US | High |
Top Audience Countries
| Country | Platforms | Audience Share |
|---|---|---|
| United States | All Platforms | 69% – 95% |
| Jamaica | Facebook & YouTube | Significant |
| South Africa | Facebook & TikTok | Significant |
| United Kingdom | Instagram & YouTube | Growing |
| Canada | All Platforms | Growing |
Content People Stop For
Truthing is daily, direct commentary on news, history and culture affecting the Black community, delivered in Randi's own voice. Brand partners get the same trust and frank delivery her audience shows up for.
Facebook Top Videos
YouTube Top Videos
4 Core Partnership Content Formats
Truthing Segments
Integrated video commentary addressing real headlines while naturally introducing brand solutions into authentic conversation.
Quote Graphics & Carousels
High-engagement multi-slide carousels designed for heavy saving and sharing across Instagram and Facebook.
Personal Narrative Stories
Intimate, candid story sets featuring product recommendations, direct links, and real-time community interaction.
Weekly Series Sponsorship
Presenting sponsorship placements in regular properties like *The DEI Report* and *Aunty Randi B.* advice segments.
A Natural Fit For
Randi partners only with brands she can stand behind, which is why her audience trusts her picks.
Financial Services
Banking, wealth-building, credit empowerment, and estate planning.
Health & Wellness
Preventative health, mental wellness, and aging gracefully.
HBCUs & Education
Professional development, higher ed, and alumni networks.
Black-Owned Brands
Promoting high-quality Black-owned enterprises and founders.
Books & Media
Publishing houses, streaming shows, documentaries, and audiobooks.
Travel & Lifestyle
Hospitality, luxury travel, retreats, and personal care.
Civic & Nonprofits
Community initiatives, advocacy organizations, and voter education.
Grown Beauty & Hair
Skincare, cosmetics, and hair care catered to women over 35.
Partnership Opportunities
From short-form storytelling to cross-platform campaigns, we create thoughtful partnerships that connect brands with Randi’s audience through authentic conversation, culture, and commentary. Every collaboration is tailored to your goals and campaign needs.
Instagram Reel
A sponsored short-form video featuring your brand, with a brand tag and link sticker to help drive discovery and engagement.
IG Carousel / Static
Branded graphics or a multi-slide editorial carousel crafted in Randi’s authentic commentary voice.
IG Story Set
A three-frame story sequence featuring product messaging, a clear call to action, and a link sticker.
Facebook Video
A dedicated sponsored video published on Randi’s Facebook platform to introduce your brand to her community.
TikTok Video
A sponsored TikTok video built around engaging, platform-native storytelling and Randi’s distinct voice.
YouTube Integration
A 60–90 second sponsored integration within a long-form YouTube commentary video.
Cross-Platform Video
A coordinated video campaign across Instagram Reels, Facebook, and TikTok for broader cross-network reach.
Sponsored Truthing
A dedicated sponsored commentary segment developed around your campaign and shared across available social platforms.
Monthly Ambassador
An ongoing brand partnership with recurring cross-platform videos and story content, designed to build familiarity and long-term audience connection.
Campaign Add-Ons
Additional options may be available to support your campaign goals and partnership needs.
Paid Advertising & Usage Rights
Extend campaign content for approved paid promotion.
Category Exclusivity
Discuss category-specific exclusivity for your campaign.
Rush Turnaround
Ask about an accelerated campaign timeline.
Additional Revision Rounds
Additional creative review options can be discussed.
Instagram Bio Link Placement
Ask about temporary profile-link placement.
How It Works & Terms
Each collaboration is discussed individually to ensure the partnership is a good fit.
Custom Proposal
Scope and deliverables are tailored to your campaign goals.
Creative Collaboration
Content is developed in Randi’s authentic voice and style.
Review Process
Review and revision expectations are confirmed before work begins.
Clear Disclosure
Sponsored content is disclosed in line with applicable guidelines.
Campaign Follow-Up
Reporting and post-publication details are confirmed as part of the proposal.
Let's Build Something Together
Let's Talk Brand Partnerships
Have a campaign in mind? Tell us about your brand, goals and timeline. Randi’s team will review your inquiry and follow up about potential partnership opportunities.
Contact the Team
HELLO@randib.net
By submitting this form, you agree that Randi B.'s team may contact you about your inquiry.